brand in
moments
that matter.
VISIT AQABA
BY NATURE CAMPAIGN
Nestled on the shores of the Red Sea, Aqaba beckons travelers with its promise of a unique experience that intertwines nature’s beauty, cultural heritage, and a commitment to sustainable tourism.
Results:
Moniker Adoption: Over time, tourists and media outlets will begin organically referring to Aqaba as “Aqaba with Nature,” a testament to the successful integration of nature, sustainability, and culture into the city’s identity, it was launched at the World Travel Market in London.
Positive Public Perception: The destination garnered positive attention for its responsible tourism practices, attracting eco-conscious travelers seeking authentic experiences without compromising on environmental values.
Community Empowerment: The rebranding empowered the local community, highlighting their role in preserving nature and culture. This sense of ownership bolstered sustainability efforts and created a lasting impact.
DNA STORES
5 YEARS ANNIVERSARY
The campaign, “5 Years, 5 Winners,” was designed to not only commemorate DNA’s success but also to engage customers and foster a sense of celebration across their physical stores and social media platforms.
Results:
Increased Footfall: The campaign led to an increase in footfall to DNA’s stores during the anniversary season.
Social Media Engagement: Social media engagement saw a notable 40% uptick, with likes, comments, and shares significantly higher during the campaign.
Enhanced Brand Perception: The celebratory campaign enhanced DNA’s brand perception as a customer-centric and community-oriented brand.
SINIORA
SUMMER BBQ WITH SINIORA
This campaign highlighted Siniora’s range of products perfect for BBQs, including burger patties, hotdogs, and kebabs. Through a strategic blend of social media engagement, we reached and inspired a wide audience to embrace summer BBQs with Siniora’s delectable offerings.
Results:
Impressions: The campaign generated an impressive 6,133,066 impressions, enhancing Siniora’s brand visibility.
Reach: The campaign reached a substantial audience of 3,041,113, effectively expanding brand awareness.
Engagement: An engaging 748,962 interactions demonstrated the audience’s active participation and interest.
Positive Sentiment: The campaign fostered a surge in positive sentiment towards Siniora, positioning it as a go-to choice for BBQ essentials.
UNIUM
BACK TO SCHOOL
This study delves into the campaign’s innovative concept of paying school fees, the enticing prize of 1000 JD, and the extraordinary increase of 6,061 Instagram followers, showcasing Unium’s effective approach to connecting with its audience.
Results:
Instagram Follower Surge: The campaign’s engaging concept, compelling prize, and strategic use of Instagram led to a substantial increase of 6,061 new followers. The resonance of the campaign theme and its relevance to the audience played a pivotal role in this achievement.
Enhanced Brand Visibility: The campaign’s shareability and engagement not only increased follower count but also raised Unium’s profile on social media platforms, effectively reaching a wider audience.
Positive Brand Perception: By supporting education and alleviating school fees, Unium’s campaign conveyed a positive brand image. This resonated with parents and garnered positive sentiments towards the brand.
OLIVEWOOD STUDIOS
BRAND IDENTITY REVAMP
ZAHI DARWAWZEH & CO
HALF PRICE ALL MONTH LONG
The campaign’s focus was a month-long Black Friday promotion offering all furniture at half price, coupled with creative visuals centered on the concept of halves.
Results:
Record Sales Surge: The campaign led to a staggering 60% increase in sales compared to the previous year’s Black Friday event.
Online Engagement: Social media engagement soared by 75%, with audience participation in interactive elements reaching an all-time high.
Customer Acquisition: The extended duration of the offer led to a 40% increase in new customer acquisition.
Brand Impact: The campaign’s consistent visuals and messaging enhanced brand recall and perception.
RENAULT
THE ALTER EGO
The primary goal was to create immediate awareness for Renault’s new Stepway model while promoting a compelling offer: the first 5 payments for the car covered by Renault.
Results:
Swift Market Penetration: The campaign effectively introduced the new Stepway model, garnering rapid attention from potential buyers.
Conversion Uplift: The offer of the first 5 payments covered resulted in a 25% increase in showroom visits and test drives.
Timely Sales Boost: During the campaign period, Stepway model sales witnessed a notable increase.
MIDDLE EAST INSURANCE
60TH ANNIVERSARY & BRAND REVAMP
Our partnership with Middle East Insurance Company (MEICO) to commemorate their 60th anniversary was marked by a transformative event that not only celebrated the company’s legacy but also unveiled a fresh, modern brand identity. This event symbolized MEICO’s commitment to embracing the future while honoring its rich history.
Results:
Brand Recognition: The new brand identity gained immediate recognition and appreciation, positioning MEICO as a modern, forward-looking company.
Positive Sentiment: The event fostered a surge in positive sentiment, with attendees and stakeholders expressing enthusiasm for MEICO’s future direction.
Press Coverage: The event garnered substantial press coverage, enhancing MEICO’s visibility and reputation in the industry.
QUEEN RANIA AWARDS
QUEEN RANIA AWARDS 2023 EVENT
TEACHERS DAY
This case study showcases the successful execution of an event organized to celebrate educators and honor excellence in education through the Queen Rania Award for Excellence in Education. The study delves into the event planning, the participation of teachers, and the recognition of winners, highlighting the impact of the event on the education community.
Results:
Recognition of Educators: The event effectively recognized and honored the dedication of teachers. By highlighting their efforts, the event boosted morale, inspired continued commitment, and acknowledged the crucial role educators play in shaping the future.
Knowledge Sharing: The event facilitated knowledge exchange among educators.
Strengthened Community: The event fostered a sense of community among educators. It provided a space for teachers to connect, collaborate, and form lasting relationships, creating a supportive network within the education sector.